Thursday, November 28, 2019

Chocoberry Ideation Essay Essay Example

Chocoberry Ideation Essay Essay †¢ What techniques will you suggest to CB to bring forth thoughts that can be developed into feasible constructs? Since this is CB’s first raid into consumer merchandises I would suggest that CB use all locales available to bring forth thoughts that can be used to develop into successful merchandises. The diagram given in the figure at the start of portion II of the trial book shows five mobs: Technology End userTeamOther insidersOther Foreigners†¢ Of the many methods for ideation offered in modern-day literature. which represents the best for CB in this state of affairs. and why? We will write a custom essay sample on Chocoberry Ideation Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Chocoberry Ideation Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Chocoberry Ideation Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The technique I would urge CB usage in this state of affairs is to carry on a job analysis. The CEO would wish the research squad to make a cacao merchandise that will hold wellness benefits. Uniting this demand with a solution that would work out a client job would increase the success rate of a new merchandise. The ground job analysis is recommended: â€Å"As an advertisement bureau executive one time said†¦problem list is far better forecaster than want list. † Since jobs are non merchandise specific. CB can bring forth more thoughts that can be used for merchandise development. Additionally. I would suggest that CB work with external resources since CB does non hold any experience in merchandise development or production for consumers. †¢ Who might be selected to execute the ideation. and why? First of all. a new merchandise development squad must be created and assigned the undertaking to work with internal and external resources. To execute the ideation. all internal and external should be together to brainstorm and concept showing. The new merchandise development squad and the fabrication squad must be together. They can brainstorm and acquire a construct. so present the thoughts to the CEO. In this instance. both squads know that the mark group is grownups who wish to indulge in cocoa. but who have been concerned with the wellness facets. Fabrication must be present since there was a concern that non all merchandise thoughts can be produced. †¢ Having screened the thoughts to a choice few. how are constructs generated from the thoughts. and when? The construct should be generated by concentrating on the benefits of the new merchandises bring to the consumer. Such that the new cocoa merchandise will hold wellness benefits that was late discovered. Idea Evaluation ( 50 points ) Once the thoughts are generated. how might they be evaluated to maximise the figure that has the greatest possible and to minimise the chance of rejecting first-class thoughts? †¢ Enumerate the standards that might be applied to suitably measure the thoughts and to finally rank them harmonizing to their possible for CB. Since the job analysis was suggested as method for ideation. the undermentioned stairss needs to take topographic point: Determine the appropriate merchandise or activity class for geographic expedition. Identify a group of heavy merchandise users or activity participants Gather from theses heavy merchandise users or participants a set of jobs associated with the current merchandise †¢ Who would carry on the rating and why? I would suggest an out side adviser with extended experience in the consumer merchandises in general. and the cocoa industry in peculiar. †¢ Concentrating on the choice few constructs. what are the appraising standards that might be used to insulate the one or two that should be recommended for farther development? I propose that a spread analysis be conducted which will place the spread and carry through the spread with new merchandise. This will accomplish two things: The new merchandise will non vie with bing merchandises in which CB will straight vie with its bing clients. The new merchandise will carry through a spread that exists in the cocoa for wellness class of merchandise. †¢ Who would carry on the construct rating and with what tools?

Sunday, November 24, 2019

Ethic of War as the Way Avoid the Conflicts

Ethic of War as the Way Avoid the Conflicts Introduction Since time immemorial, man has debated on whether warfare is a moral thing to do. Although it is common sense that peace is better than warfare, man has continually engaged himself in war with fellow men. Research has revealed the fact that the improvement of technology and the general progression of a nation does not improve the chances of that nation in the doing away with war (Arkin 1).Advertising We will write a custom essay sample on Ethic of War as the Way Avoid the Conflicts specifically for you for only $16.05 $11/page Learn More St. Augustine is acknowledged for bringing in Christianity values against war that convinced people to avoid unnecessary murders. He strongly condemned the cruelty that is experienced in the need to revenge due to having the power to do so (Arkin 2). From the 19th century, many countries have strived to formulate laws based on the guidelines presented earlier by St. Augustine. The laws that were formulated had t wo characteristics in general: they offered restrictions to the act of war and restrictions to the conditions that were needed before going into war. These laws ensured that the countries adopted the Just War tradition. This tradition adopted measures that ensured that any act of war did not end up causing damage beyond that which had been anticipate. The only condition which is acceptable when it comes to cases of harming a civilian in wartime is when it is done unintentionally or happened indirectly. Even those people who are actually directly involved in combat during war (enemies) have their own rights. When the lay down their weapons in surrender they are to be considered as non-combatants don’t stand a risk of attack (Arkin 2). The Laws of War (LOW) also stipulate that the agents of war must be held accountable for the results of their action during war. The Laws of War indicate what is acceptable and that which is not during war. The Rules of Engagement, which contain the Laws of War, are the orders which the military authority gives to the United States Forces indicating the conditions to which they are expected to engage in war or persist in combat. Over the centuries the laws of war have experienced significant developments which include the following: To consider the plea of combatants during surrender and the treatment of prisoners captured during war in a humane manner Protection of both the civilians and the non-civilians from unnecessary harm. Avoid causing damage to civilians and their property when it can actually be avoided. Not allow the attacking of persons or vehicles that has the Red Cross emblem or the Red Crescent or even those that bear a white flag. Agents of war to avoid using torture at all costs regardless of the situation or person. The law against use of weapons such as the blinding lasers or other weapons of mass destruction. The right to life-which is a fundamental human right-has respects for and values the human pers on both in war and in time of peace. This right is however challenged due to the need to have order in the society either within the country or outside. This can be evidenced when extensive force which can cause death or injuries is used during such occasions (Watkin 10). So as to demonstrate these acts of cruelty during war by nations of the world especially the super powers, some producers have created documentaries and movies based on actual events. This paper will look into the details of three such films so as to help come up with the necessary findings and conclusions as to what are the necessary and the morally-right things to do in times of war.Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Rules of Engagement Rule of Engagement is an American film that was written by James Webb and directed by William Friedkin. It stars two actors, Tommy Lee Jones and Samuel L. Jackson. Jackson who plays a part as a Marine Colonel called Terry Childers is brought to court with charges of not obeying the rules of engagement in a certain military operation in Sana’a, Yemen which results in the slaughter of many civilians. The writer of this film is currently the United States Senator but is a former Marine combat officer and Secretary of the Navy. This explains the relevance of the film in finding the solutions to the question, what military behaviour is moral in war? The film begins on a high note where there was an advance in the Vietnam War which turns disastrous. One of the commandants, Terry Childers kills a prisoner who was not armed and this intimidates an NVA official who then calls off an attack on the American marines whereby Lt. Hays Hodges is rescued. Afterwards, there are riots and demonstrations that ensue at the embassy grounds against the American influence in the Gulf of Persia. It turns violent and demonstrators start throwing stones and starting fires. Childers then escorts the Ambassador to an awaiting helicopter and heads back to the embassy to retrieve the flag. Meanwhile, many marines are killed by snipers positioned at the top of the roofs. When Childers looked down at the crowd and notices something, he quickly orders his fellow marines to open fire and kill them. This led to the death of as many as eighty three civilians who were engaging in protests. This leads to the taking of Childers to the court-martial in the United States by the National Security Adviser. Childers is accused for causing the death of the many civilians so as to secure the international relations between them and the Persian Gulf. Childers then chooses Hodges-the person he saved during the war-to represents him as his attorney. Hodges became reluctant to take the position since he was aware that his record was not that impressive either and claimed that Childers needed a better lawyer (Webb 3). Childers however did not mind having Hodges represent him since he needed someone who had been involved in combat before since he would be in a better position to understand the pressure that comes with it. Most of the evidence point him out as guilty and a certain Bill Sokal did all he could to get him convicted. On a certain occasion, he burns a tape had recorded the crowd showing there weapons so as to make all the accusations appear to be true.Advertising We will write a custom essay sample on Ethic of War as the Way Avoid the Conflicts specifically for you for only $16.05 $11/page Learn More He also blackmails an Ambassador into lying in front of the court that the crowd had been peaceful and that Childers had shown violence towards his family when the time for evacuation came. Hodges however presents to the court a proof that a tape in the camera which had recorded the crowd during the riot had been burned and yet the camera itself was intact. At the end of the film, Childers is only charged of minor charges of that of disrupting peace but was not found guilty of anything serious such as those to do with conduct and murder. Sokal is however charged and found guilty of concealing evidence and is caused to resign and Mourain is also fired after being found guilty of some charges. Childers then retires honourably from the marine (Webb 6). Valley of Wolves Iraq The film Valley of wolves is set in northern Iraq and starts off as the United States forces take in to captivity thirteen civilians and eleven Turkish soldiers. This event is supported by other actual events for example, the Abu Ghraib prison scandal and the incident that had to do with the container where people who had been taken in to captivity were suffocated and killed. At first, the Turkish soldiers thought that it was a usual visit by the NATO friends. The soldiers were shown out of the headquarters with guns pointed to their heads and later detained for 60 hours before being set free. This was rather unusual since it was th e first time such an incident occurred between the two states. The United States later apologised for what had occurred and made statements of regret through Donald Rumsfeld. This was not appreciated by many Turks as took offense of the situation. One of the Turkish soldiers who had been captured was so humiliated by the event especially when they were hooded and this led him into committing suicide. Almedar, who is a friend of the deceased and a former Turkish intelligence, is determined to avenge for his dead friend. At some point he and his men kill three Iraqi troops. They later put explosives under the hotel where the commander, Sam Marshall was residing and ordered him out. When he was out he wanted him to be hooded just as his friend had been hooded so that it could be caught on camera but Marshall declines and uses some children to act as human shields which causes Almedar to give up but is later involved in a shooting at a wedding pretending to be hunting down terrorists (C roix and Doepke 1). The groom and other children are killed in the process and the rest were rounded up into a container truck that was airtight. In an act of vengeance, the father of the child who had died in the wedding becomes a suicide bomber and blows up at a meeting where Marshal had attended but Marshal survives. At the end Marshall is killed in a gun fire (Sasmaz 1).Advertising Looking for essay on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More I am an American soldier This is a documentary film produced by John Laurence and is about the war in Iraq. A total of 92 American soldiers had been sent to Iraq to fight. They suffered and struggled to survive for a whole year. After the assignment in the Iraq, they are deployed and they return home to their families. Due to the experiences that they had, their lives were changed and began a task of trying to bring change to Iraq and in the process they were accompanied be filmmakers so as to examine the Iraq war critically and without any bias (Donohue and Wong 188). This documentary tries to show the struggles that the United States soldiers go through in their day to day activities in bringing peace in Iraq (Clark 570). It demonstrates how the environment there is becoming more deceptive and dangerous for missions to be carried out. The soldiers are faced with difficulties in their duties as drastic changes normally take place in those places (Pojman and Vaughn 4). The scenes in the documentary are filled with pictures that capture the emotions of people. There are scenes showing a soldier blowing up a vehicle full of people jus to realise later that it was actually full of innocent civilians. It also shows a case where soldiers trying to fight for their lives been blown into pieces in their armoured vehicles. Many scenes of mothers and family members gathering at a funeral and mourning the loss of the soldiers from Iraq are also seen (Laurence 6). Conclusion So as to avoid the conflicts such as the situation in Iraq, it empirical that they should abide by the Laws of War such as respecting the laws in the occupied territory and therefore making as few changes as possible (Roberts 1). There are three factors in the laws relating to the occupied territories that are highlighted: rules that limit the power and authority of the occupants, the prohibition against taking over new territories and the rules concerning respecting the structure of legislation in th at country (Roberts 3). It has also been agreed that occupancy in a certain country is not always the solution prior to engaging in war. The Laws of War are regarded as the main laws that apply to occupations. Research also includes the human rights law as fundamental and applicable. When all these considerations are taken into account then the inhumane nature of wars will be done away with. Arkin, Ronald. Governing Lethal Behaviour: Embedding Ethics in a Hybrid Deliberative/Reactive Robot Architecture. Georgia: College of Computing, 2007. Print. Clark, Burton. The Invasion. American Journal of Combat. 2009, 65(6), 569-576. Croix, David and Doepke, Matthias. Internal Affairs. New York: Sage, 2008 Donohue, Tambra and Wong, Eugene. Modern Warfare. Journal Article Excerpt. 2009, p.188-200 Laurence, John. I Am an American Soldier: One Year in Iraq with the 101st Airborne. 2007. 28 June 2011. https://www.imdb.com/title/tt1002538/. Pojman, Louis and Vaughn, Lewis. The Moral Life An Intro ductory Reader in Ethics and Literature. Oxford: Oxford University Press, 2010. Print. Roberts, Adam. Transformative military occupation: Applying the laws of war and human rights. Oxford: Oxford University, 2006. Print. Sasmaz, Raci. Valley of the Wolves: Iraq. 2006. 28 June 2011. https://www.imdb.com/title/tt0493264/. Watkin, Kenneth. Controlling the use of power: A role for human rights Norms in contemporary Armed Conflict. America: American Society of International Law, 2004. Print. Webb, James. Rules of engagement. 2000. 28 June 2011. https://www.imdb.com/title/tt0160797/.

Thursday, November 21, 2019

Technology should be influenced by religious and social values Essay - 1

Technology should be influenced by religious and social values - Essay Example Ortega y Gasser found that man and technology began together (Gasser, 1941), and technology has always facilitated man’s functioning beyond the limitations of his natural self. Thus, technology, religious and social values are mutually interdependent, and contribute to each others’ growth (Newman, 1997). â€Å"Religion is universally acknowledged as one of the primary forms of human experience and culture† (Newman, 1997, p.1), and from ancient times till the present day, religion continues to have social significance. Moreover, contemporary humanistic social scientific scholars have reinforced the approach that religion is vital to achieve a clear understanding of social values and culture. Thus, even Sigmund Freud, the severe critic of religious illusion, stated that â€Å"religion has ruled human society for many thousands of years† (Freud,1964, p.60). Significantly, technology and culture have a historical, and even pre-historical relationship, and several cultural theorists have found technology to have a greater social importance than religion. For example, according to Thorstein Veblen, â€Å"in the growth of culture, as in its current maintenance, the facts of technological use and wont are fundamental and definitive† (Veblen, 1964, p.v). These assertions made by scholars do not refer to technology in the sense of the latest electronic gadget purchased at the local store, but to innovations and technical skills that have helped man to employ the basic principles of agriculture, to build houses, to weave cloth, to make tools, create weapons, manufacture simple domestic utensils such as cooking pots, cooking ovens, cutlery, and in making basic furniture (Cardwell, 1972). Even a simple human community needs a fundamental level of such technology if it has to rise above the level of primitive existence experienced by wande ring food-gatherers. The purpose of technology is to transform nature into